ljus-cover-photo

MARKETING STUDIO

Built to connect,

Built to connect,

designed to

designed to

grow

We help brands grow by connecting them with their people, through strategy, community, content, events and analytics.

  • arkat-logo
  • inno-energy-logo
  • atolye-logo
  • neol-logo
  • global-startup-awards-logo
  • turkishwin-logo
  • global-startup-awards-logo
  • green-brother-logo
  • surf-office
ljus-cover-photo

MARKETING STUDIO

Built to connect,

designed to

grow

We help brands grow by connecting them with their people, through strategy, community, content, events and analytics.

  • arkat-logo
  • inno-energy-logo
  • atolye-logo
  • neol-logo
  • global-startup-awards-logo
  • turkishwin-logo
  • global-startup-awards-logo
  • green-brother-logo
  • surf-office

WHAT WE DO

"From strategy to execution, we help your brand connect with the right people or brands and grow sustainably."

+20

Projects Completed

+8

Countries

+10

Years of Experience

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SERVICES

Our services

Five connected capabilities, combined and tailored to what your brand actually needs.

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Brand & Marketing Strategy

Clarity, positioning and direction. We help you define who you are, sharpen your message, and set an intentional path for growth.

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Brand & Marketing Strategy

Clarity, positioning and direction. We help you define who you are, sharpen your message, and set an intentional path for growth.

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Community Architecture

Communities and ecosystems designed to last. Built for real connection, participation and long-term value.

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Community Architecture

Communities and ecosystems designed to last. Built for real connection, participation and long-term value.

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Communication & Content Systems

Clear, consistent, on-brand communication — social, content, email, PR and design, with the structure to hold it together.

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Communication & Content Systems

Clear, consistent, on-brand communication — social, content, email, PR and design, with the structure to hold it together.

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Insight, Analytics & Growth

Decisions guided by real signals, analytics, reporting, paid campaigns and growth support, so you always know what's working.

insight-growth-cover-photo

Insight, Analytics & Growth

Decisions guided by real signals, analytics, reporting, paid campaigns and growth support, so you always know what's working.

PROCESS

A Clear Process, Designed for You

03

Once the plan is set, we bring it to life; hands-on and senior-led. We become part of your team, stay close to the work, keep you in the loop, and make sure everything runs smoothly.

02

Then we build a plan made for you. It's shaped by what we learn and the real signals in your data, and focused on what matters most to your goals.

01

First, we get to know you. Before we suggest anything, we want to understand your brand, your people, your goals, and what's actually getting in the way.

04

Finally, we keep making it better. We track what's working, learn from it, and adjust, so your growth keeps compounding over time.

03

Once the plan is set, we bring it to life; hands-on and senior-led. We become part of your team, stay close to the work, keep you in the loop, and make sure everything runs smoothly.

02

Then we build a plan made for you. It's shaped by what we learn and the real signals in your data, and focused on what matters most to your goals.

01

First, we get to know you. Before we suggest anything, we want to understand your brand, your people, your goals, and what's actually getting in the way.

04

Finally, we keep making it better. We track what's working, learn from it, and adjust, so your growth keeps compounding over time.

SERVICES

Experience & Event Design

From intimate gatherings to large-scale productions, we design and run events that create real connection, aligned with your message, audience and goals.

01

Design & Concept

We shape the idea, the experience and the goal, who should be in the room, and why it matters.

01

Design & Concept

We shape the idea, the experience and the goal, who should be in the room, and why it matters.

02

Plan & Produce

Programming, logistics, partners and every detail behind the scenes handled, so nothing's left to chance.

02

Plan & Produce

Programming, logistics, partners and every detail behind the scenes handled, so nothing's left to chance.

03

Host & Deliver

On-site delivery and hosting at any scale. From intimate tables to large productions with you represented beautifully throughout.

03

Host & Deliver

On-site delivery and hosting at any scale. From intimate tables to large productions with you represented beautifully throughout.

04

Connect & Grow

The real payoff: Connections made, community built, and the moment carried forward with content and follow-up.

04

Connect & Grow

The real payoff: Connections made, community built, and the moment carried forward with content and follow-up.

SERVICES

Ten Seats Events

Ten Seats is our own experiential series. Intimate, in-person gatherings built around real connection.

A handful of seats, a shared table, and the kind of human experience we believe marketing and community should create.

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ten-seats-logo

Plan Ten Seats for you

Want your own edition?

We design custom, branded Ten Seats experiences for teams, communities and customers.

Plan Ten Seats for you

Want your own edition?

We design custom, branded Ten Seats experiences for teams, communities and customers.

Sponsor an edition

Put your brand in the room. Sponsor a Ten Seats with your product or brand and reach an engaged, intimate audience in a way that actually lands.

Sponsor an edition

Put your brand in the room. Sponsor a Ten Seats with your product or brand and reach an engaged, intimate audience in a way that actually lands.

Bring it to your city

Love bringing people together? Become a Ten Seats city host and help us create an edition where you are. We'll bring the format and the know-how, you bring the local spark.

Bring it to your city

Love bringing people together? Become a Ten Seats city host and help us create an edition where you are. We'll bring the format and the know-how, you bring the local spark.

Suggest an experience or place

Got a special mekân, a unique space, or a one-of-a-kind experience? Tell us about it, and let's build a Ten Seats around it.

Suggest an experience or place

Got a special mekân, a unique space, or a one-of-a-kind experience? Tell us about it, and let's build a Ten Seats around it.

LJUS FOR EIT

Marketing that already speaks EIT.

You shouldn't have to teach your marketing partner how the EIT world works. We've spent 8 years inside it. So, we plug straight in, on-brand and up to speed from day one.

+8

Years Experience

+100

Entrepreneurs Supported

CUSTOMERS

Our Brands Speak For Us

Join the brands who trust us to transform their business.

"One of Ljus's greatest strengths is how well they understand us. We can start with a rough idea, an observation about a city or even a highly technical planning topic, and they know how to develop it into something clear, relevant and visually compelling while still sounding like ARKAT. They bring creativity, consistency and a real sense of ownership to the work, and over time they have become much more than an external social media team they genuinely feel like part of ARKAT."

Fatma Al Khayat, Co-Founder, ARKAT

"One of Ljus's greatest strengths is how well they understand us. We can start with a rough idea, an observation about a city or even a highly technical planning topic, and they know how to develop it into something clear, relevant and visually compelling while still sounding like ARKAT. They bring creativity, consistency and a real sense of ownership to the work, and over time they have become much more than an external social media team they genuinely feel like part of ARKAT."

Fatma Al Khayat, Co-Founder, ARKAT

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Ali Özgür Arslan

Neol, Communications Consultant

Working with Aslı was a very productive collaboration. She supported us in designing and implementing our acquisition funnels, helping us grow our community from around 300 to more than 3,000 members. We also worked together on setting up our product user analytics systems, which significantly improved how we understand and track engagement. What made the collaboration particularly effective was that Aslı operated as a true extension of our team. She invested the time to understand our context and goals, which allowed her to contribute in a thoughtful and highly relevant way.

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Mine Kocadağ Dedekoca

Founder, Start-IST

"I had the pleasure of working with Aslı Işıldar during the Global Startup Awards Grand Finale in Istanbul, where she led operations with remarkable precision and calm. From coordinating speakers to managing the flow of the event, she ensured everything ran seamlessly, even in the most high-pressure moments. What stood out most was her proactive approach, attention to detail, and ability to anticipate needs before they happened. Aslı is not only a highly reliable young woman, but also brings a positive and solution-oriented energy to every challenge. She is someone you can truly trust to deliver excellence behind the scenes."

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Ákos Dervalics

Managing Partner, Green Brother

“Asli has demonstrated outstanding expertise in delivering complex social media communication strategies. Her work has significantly enhanced the visibility and positioning of our innovation support initiatives, including the econic Accelerator. She ensures consistent, high-quality representation of EIT Urban Mobility and InnoEnergy across all digital channels. Her strong commitment, strategic insight, and results-oriented approach make her an invaluable partner. We highly recommend her services to any organization operating in the innovation ecosystem.”

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Dr. Ahmed Al Mulla

Co-Founder, ARKAT

"Ljus has helped us do something that is actually quite difficult: turn serious urban-planning thinking into content people genuinely want to engage with, without simplifying the ideas or losing ARKAT's point of view. Over time, they have helped us build a much clearer and more recognizable voice around cities, particularly within the GCC. What started as social media support has evolved into a genuine strategic partnership around how ARKAT communicates, positions itself and grows its public presence."

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Başar Kaya

Hub Manager, InnoEnergy Hub Türkiye

"We've been partnering with Ljus Consulting for years… they've been an absolute game-changer for us. They played a huge role in boosting our visibility all across Turkey, making sure our events actually reach the right people, especially in the heart of the startup ecosystem… And they don't just put the message out there; they dive into the impact analysis to show us what's really working."

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Melek Pulatkonak

Founder, TurkishWIN

"Working with Aslı is like having a Swiss army knife on your team. She brings together communication expertise, community insight, and systems thinking, delivering results with both speed and depth."

piotr-pawelec-photo

Piotr Pawelec

Regional Innovation Scheme Manager, InnoEnergy

“I’ve known Asli since I became responsible for InnoEnergy’s hubs, including the Turkish hub where she works, and I’ve really enjoyed collaborating with her. From day one, everyone spoke highly of her—and they were absolutely right: she’s a brilliant communications and marketing professional who brings great energy, creativity, and a very can-do attitude. She supported me a lot on several promotional campaigns linked to InnoEnergy’s mission across Europe, and she always combines smart strategic thinking with strong execution and clear, thoughtful communication. Thanks to her dedication, we also delivered a high-level event for Turkish stakeholders smoothly and successfully. On top of that, she’s a fantastic trainer—I worked with her on sessions for innovators starting their own businesses, and she has a natural way of engaging people and creating a supportive atmosphere. Above all, she’s simply a pleasure to work with, and I’d be happy to team up with her again anytime.”

Read our detailed case studies

Read our detailed case studies

Read our detailed case studies

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TEAM

Team Behind Ljus

asli-isildar-photo

Founder & Strategist

Aslı Işıldar

gokce-kodan-batir-photo

Visual & Brand Designer

Gökçe Kodan Batır

FAQS

Questions & Answers!

Find some quick answers to the most common questions.

What is Ljus?

Ljus is a strategy-led marketing studio based in Istanbul, Turkey, helping brands grow by connecting them with their people. We work across strategy, community, content, events and analytics, with eight years of experience inside the EIT innovation ecosystem.

What services does Ljus offer?

Ljus offers five connected services: Brand & Marketing Strategy, Community Architecture, Communication & Content Systems, Experience & Event Design, and Insight, Analytics & Growth. We combine and tailor these to each brand's stage and goals rather than selling fixed packages.

Who does Ljus work with?

Ljus specialises in B2B marketing. We're not tied to a single industry. We work with startups, accelerators, consultancies, creative, design and architecture studios, community organisations, programmes and EU-funded institutions (including EIT KICs), across Europe, Turkey and the GCC. What our clients have in common is a shared sense of purpose.

What is "Just Marketing"?

Just Marketing is Ljus' approach to marketing: Honest, sustainable, and built around people. In practice it means telling clients what they actually need, building communities that last, keeping the work human, and choosing transparency and inclusivity in everything we do.

Where is Ljus based, and do you work internationally?

Ljus is based in Istanbul, Turkey, and works remotely with clients across Europe and the GCC. We've delivered projects in countries including Poland, the Netherlands, Denmark, Hungary, Slovakia, the UK and the UAE (Dubai), connecting local ecosystems into wider international networks.

Does Ljus work with EIT and innovation organisations?

Yes. Ljus has spent eight years inside the EIT ecosystem. We deliver EIT-compliant marketing for hubs, programmes and accelerators with no onboarding needed on how the ecosystem works.

What is Ten Seats?

Ten Seats is Ljus' own experiential event series. Intimate, in-person gatherings built around real connection, with a small table, a handful of seats and an experience. We've hosted 17 editions in a year across four cities, and brands can host, sponsor or co-create their own edition.

How does Ljus work with clients?

Ljus follows a simple process, Diagnose, Tailor, Deliver, Grow, and every engagement is tailor-made to your brand, never a fixed package. We start by understanding your real situation before proposing anything, build a plan shaped specifically around your goals, deliver hands-on as part of your team, and keep improving based on real data. You get exactly what your brand needs, and nothing it doesn't.

FAQS

Questions & Answers!

Find some quick answers to the most common questions.

What is Ljus?

Ljus is a strategy-led marketing studio based in Istanbul, Turkey, helping brands grow by connecting them with their people. We work across strategy, community, content, events and analytics, with eight years of experience inside the EIT innovation ecosystem.

What services does Ljus offer?

Ljus offers five connected services: Brand & Marketing Strategy, Community Architecture, Communication & Content Systems, Experience & Event Design, and Insight, Analytics & Growth. We combine and tailor these to each brand's stage and goals rather than selling fixed packages.

Who does Ljus work with?

Ljus specialises in B2B marketing. We're not tied to a single industry. We work with startups, accelerators, consultancies, creative, design and architecture studios, community organisations, programmes and EU-funded institutions (including EIT KICs), across Europe, Turkey and the GCC. What our clients have in common is a shared sense of purpose.

What is "Just Marketing"?

Just Marketing is Ljus' approach to marketing: Honest, sustainable, and built around people. In practice it means telling clients what they actually need, building communities that last, keeping the work human, and choosing transparency and inclusivity in everything we do.

Where is Ljus based, and do you work internationally?

Ljus is based in Istanbul, Turkey, and works remotely with clients across Europe and the GCC. We've delivered projects in countries including Poland, the Netherlands, Denmark, Hungary, Slovakia, the UK and the UAE (Dubai), connecting local ecosystems into wider international networks.

Does Ljus work with EIT and innovation organisations?

Yes. Ljus has spent eight years inside the EIT ecosystem. We deliver EIT-compliant marketing for hubs, programmes and accelerators with no onboarding needed on how the ecosystem works.

What is Ten Seats?

Ten Seats is Ljus' own experiential event series. Intimate, in-person gatherings built around real connection, with a small table, a handful of seats and an experience. We've hosted 17 editions in a year across four cities, and brands can host, sponsor or co-create their own edition.

How does Ljus work with clients?

Ljus follows a simple process, Diagnose, Tailor, Deliver, Grow, and every engagement is tailor-made to your brand, never a fixed package. We start by understanding your real situation before proposing anything, build a plan shaped specifically around your goals, deliver hands-on as part of your team, and keep improving based on real data. You get exactly what your brand needs, and nothing it doesn't.

FAQS

Questions & Answers!

Find some quick answers to the most common questions.

What is Ljus?

Ljus is a strategy-led marketing studio based in Istanbul, Turkey, helping brands grow by connecting them with their people. We work across strategy, community, content, events and analytics, with eight years of experience inside the EIT innovation ecosystem.

What services does Ljus offer?

Ljus offers five connected services: Brand & Marketing Strategy, Community Architecture, Communication & Content Systems, Experience & Event Design, and Insight, Analytics & Growth. We combine and tailor these to each brand's stage and goals rather than selling fixed packages.

Who does Ljus work with?

Ljus specialises in B2B marketing. We're not tied to a single industry. We work with startups, accelerators, consultancies, creative, design and architecture studios, community organisations, programmes and EU-funded institutions (including EIT KICs), across Europe, Turkey and the GCC. What our clients have in common is a shared sense of purpose.

What is "Just Marketing"?

Just Marketing is Ljus' approach to marketing: Honest, sustainable, and built around people. In practice it means telling clients what they actually need, building communities that last, keeping the work human, and choosing transparency and inclusivity in everything we do.

Where is Ljus based, and do you work internationally?

Ljus is based in Istanbul, Turkey, and works remotely with clients across Europe and the GCC. We've delivered projects in countries including Poland, the Netherlands, Denmark, Hungary, Slovakia, the UK and the UAE (Dubai), connecting local ecosystems into wider international networks.

Does Ljus work with EIT and innovation organisations?

Yes. Ljus has spent eight years inside the EIT ecosystem. We deliver EIT-compliant marketing for hubs, programmes and accelerators with no onboarding needed on how the ecosystem works.

What is Ten Seats?

Ten Seats is Ljus' own experiential event series. Intimate, in-person gatherings built around real connection, with a small table, a handful of seats and an experience. We've hosted 17 editions in a year across four cities, and brands can host, sponsor or co-create their own edition.

How does Ljus work with clients?

Ljus follows a simple process, Diagnose, Tailor, Deliver, Grow, and every engagement is tailor-made to your brand, never a fixed package. We start by understanding your real situation before proposing anything, build a plan shaped specifically around your goals, deliver hands-on as part of your team, and keep improving based on real data. You get exactly what your brand needs, and nothing it doesn't.